Forget dwelling on speed stats, safety innovations or telematic gadgetry… In their new spot “Convert,” Chevrolet leaves features and attributes by the roadside, concentrating squarely on benefits. Like the benefit of experiencing a very real camping trip with your son who would rather be playing anything virtual…and having your son turn the corner as you make an indelible memory. Wow. That’s more powerful than any engine, no matter how big it is. ~ @AdvertGirl
