Now, this tagline might have been great if it hadn’t already been a great tagline for another brand. In case you don’t remember or never heard of “The Uncola,” it was soda brand 7-Up’s entire campaign for much of the 70s and 80s. It is probably one of the most famous soft drink ad campaigns in history. Somebody over at T-Mobile or their agency must have heard of it, right? I’m all for recycling soda cans and bottles, but taglines? Sorry. That’s just un-creative.
