If ever a holiday meant an opportunity for a brand, it’s St. Patrick’s Day for everybody’s favorite leprechaun cereal. So how is it that it took 50 years for Lucky Charms to come up with their St. Paddy’s Day edition? Those are the two sentiments that went through my head the nanosecond I saw this box of “frosted toasted oat cereal with marshmallows.” What types of marshmallows, you may ask? Why, green clovers and pots of gold, of course. Ah, the luck of the Irish truly be with Lucky Charms.
Glory be, this is such a brilliant limited edition that even ye healthy eaters may be tempted to pick up a box or two (before they’re all gone!).
~ Denise Blasevick, @AdvertGirl & CEO, The S3 Agency
