I’m talking way beyond Meow Mix. The latest Starbucks campaign kicks off with a bang: a gif of a frappuccino-drinking cat that has kaleidoscopic designs exploding out of his paws. But let me backtrack.
I got a message from Starbucks asking me if I wanted to have some summer fun…and in order to accept this offer, I simply had to text “WOOHOO” to 22122. Who doesn’t love summer fun? Seeing as the offer came from a brand as reputable as Starbucks, I thought I’d give it a shot.
I was immediately rewarded with the below gif, in which “Pew Pew” the cat is apparently so refreshed by the frozen cappuccino he is consuming that he suddenly possesses a powerful expression of joy (and perhaps lasers?).
Is this silly? Maybe. Is it fun? Definitely. Will it appeal to people who like coffee and cats? Without question.
I’m looking forward to my next text and to seeing how the campaign unfolds. The only thing I would change at this point: perhaps a more appetizing name than “Pew Pew” for the color-wielding kitty…
~ Denise Blasevick (aka @AdvertGirl), CEO, The S3 Agency
