The Key to Increasing Demand for Your Brand? Less Noise.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It…
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#MinionHate

Unless you’ve been living in space or under a rock the past few years, you’ve ...
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Social Media Just Ruined This Guy’s Day

In case you missed it this week, or perhaps you don’t watch SportsCenter loop the ...
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The First Brand Impression Rarely Changes

I spent this weekend marathoning HBO’s Silicon Valley and reading my first Seth Godin, so ...
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How Social Media Would Have Killed Vader’s Secret

As International Comic Con kicked off earlier this month with a panel that re-introduced us ...
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Scare Tactics Must Go.

No matter how many years go by, there is still one campaign that haunts me ...
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Controversy at Cannes Overshadows Cause.

Iron deficiency in Cambodia is causing a litany of health problems. Geometry Global in Dubai ...
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Social Activism in Branding: Friend or Faux?

Coca-Cola recently removed the labels from their cans in the Middle East, leaving only one ...
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Hats Off to the Yankees’ PR Team

Love them or hate them, the New York Yankees have a pretty quick PR team. ...
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Twitter and TV: Hand in Hand

With the rise of Netflix, HBO Go, and Hulu, there has been skepticism that the ...