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The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It…
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#MinionHate
August 5, 2015
Unless you’ve been living in space or under a rock the past few years, you’ve ...
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Social Media Just Ruined This Guy’s Day
July 31, 2015
In case you missed it this week, or perhaps you don’t watch SportsCenter loop the ...
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The First Brand Impression Rarely Changes
July 27, 2015
I spent this weekend marathoning HBO’s Silicon Valley and reading my first Seth Godin, so ...
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How Social Media Would Have Killed Vader’s Secret
July 23, 2015
As International Comic Con kicked off earlier this month with a panel that re-introduced us ...
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Scare Tactics Must Go.
July 22, 2015
No matter how many years go by, there is still one campaign that haunts me ...
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Controversy at Cannes Overshadows Cause.
July 16, 2015
Iron deficiency in Cambodia is causing a litany of health problems. Geometry Global in Dubai ...
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Social Activism in Branding: Friend or Faux?
July 14, 2015
Coca-Cola recently removed the labels from their cans in the Middle East, leaving only one ...
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Hats Off to the Yankees’ PR Team
July 13, 2015
Love them or hate them, the New York Yankees have a pretty quick PR team. ...
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Twitter and TV: Hand in Hand
July 13, 2015
With the rise of Netflix, HBO Go, and Hulu, there has been skepticism that the ...