The S3 Agency and McMillan Announce International Merger

Two Leading Creative Agencies Combine Forces Across US-Canada Border BOONTON, N.J., June 25, 2024 – The S3 Agency (Boonton, New Jersey) and McMillan (Ottawa, Ontario)…

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Scare Tactics Must Go.

July 22, 2015

No matter how many years go by, there is still one campaign that haunts me ...

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Controversy at Cannes Overshadows Cause.

July 16, 2015

Iron deficiency in Cambodia is causing a litany of health problems. Geometry Global in Dubai ...

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Social Activism in Branding: Friend or Faux?

July 14, 2015

Coca-Cola recently removed the labels from their cans in the Middle East, leaving only one ...

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Twitter and TV: Hand in Hand

July 13, 2015

With the rise of Netflix, HBO Go, and Hulu, there has been skepticism that the ...

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Hats Off to the Yankees’ PR Team

July 13, 2015

Love them or hate them, the New York Yankees have a pretty quick PR team. ...

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I DON’T HATE THIS CAMPAIGN

July 8, 2015

The brand “United Colors of Benetton” is not exactly known for its safe and subtle ...

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I Don’t Trust Shaq

July 6, 2015

To my knowledge, I don’t own any toiletries endorsed by Shaquille O’Neal. That makes me ...

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Omi’s ApfelStrudel Juice: Tasty Marketing from Austria

July 2, 2015

At this week’s Summer Fancy Food Show in New York City, thousands of treats from ...

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Branding Vitamin Gen Y

July 1, 2015

On Sunday morning, I found myself wandering around Target, browsing the aisles for the unnecessary ...