How PR Supercharges the Digital Marketing Funnel

Building Your Brand and Demand with Strategic PR In this dynamic marketing landscape, brands are constantly evaluating channels to forge the strongest digital marketing funnel.…

Insights

Hats Off to the Yankees’ PR Team

July 13, 2015

Love them or hate them, the New York Yankees have a pretty quick PR team. ...

Insights

Twitter and TV: Hand in Hand

July 13, 2015

With the rise of Netflix, HBO Go, and Hulu, there has been skepticism that the ...

Insights

I DON’T HATE THIS CAMPAIGN

July 8, 2015

The brand “United Colors of Benetton” is not exactly known for its safe and subtle ...

Insights

I Don’t Trust Shaq

July 6, 2015

To my knowledge, I don’t own any toiletries endorsed by Shaquille O’Neal. That makes me ...

Insights

Omi’s ApfelStrudel Juice: Tasty Marketing from Austria

July 2, 2015

At this week’s Summer Fancy Food Show in New York City, thousands of treats from ...

Insights

Branding Vitamin Gen Y

July 1, 2015

On Sunday morning, I found myself wandering around Target, browsing the aisles for the unnecessary ...

Insights

Brands: Snap to it!

June 30, 2015

Say hello to Snapchat; the app where you can stalk celebrities, view seconds of your ...

Insights

Look! It’s a Lesbian Eating Yogurt!

June 26, 2015

June was National Pride Month (yay!), and throughout the month I’ve noticed a ton of ...

Insights

Is Your Brand Packed with Character?

June 22, 2015

It’s beach season. Bro vernacular, “swole,” “jacked,” and “HY-UGE (sic)” comprise the temporary tongue throughout ...