Like many Americans in this foodie culture, I’m always on the lookout for something new to try at the grocery store. Imagine my joy when I stumbled upon a new product whose name sounds like you’re saying “pretzels” when you’re drunk. Pressels. Well, that got my attention enough to read the bag and see that Pressels are halfway healthy pretzel chips. So I popped them into my cart, figuring the small monetary investment was worth it just to show my family and giggle about the name. Now imagine my surprise when I popped these into my mouth and discovered that they’re delicious! So wait: they’re fun to say and fun to eat? I’m sold.
The branding is pretty fun, too. Take a look at their website. “Not just a pretzel!” the website cries out, claiming that Pressels are what results “when hot oven passion meets great vision texture.” Their packaging is modern, with nice appetite appeal and day-glow edging that makes the black bags really pop. So what about their social media? Once you scroll all the way to the bottom of their site, you’ll unearth links for Facebook and Twitter. Links which, at this time, are not working. Further research reveals minimal presence. How can that be? Social media is your friend, new brand of snack chip. And where are all the great reviews? More searching found just a couple of little mom blog endorsements.
Pressels, you’ve got the hard part done! Stop keeping all the fun to yourself and share, with some PR efforts that get more people to know about you and with some awesome social media activity that keeps the party going. Get the “Pressels” name on more people’s lips – because after all, it is really fun to say.
~ Denise Blasevick, @AdvertGirl & CEO, The S3 Agency
