Who ever thought a penny could be so fashionable? G.H. Bass & Co.’s “Power To The Penny” campaign celebrated its iconic Weejuns, the original penny loafer, by commissioning an illustrator to hand-paint one-of-a-kind pennies reflecting the current Fall style and color pallet.
The campaign truly reflects the brands heritage in a unique way right down to using 1936 pennies, the year they introduced the Weejuns.
Well done – that’s our two cents, anyway!
~ Stefanie Fernandez, Account Supervisor, The S3 Agency
