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Sustainability Waste Solutions Leader Taps S3 for Relaunch Campaign

Covanta Is Now Reworld™ – and They Chose The S3 Agency to Tell the World Boonton, NJ (April 18, 2024) – Covanta has rebranded to…
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FROSCH USA LAUNCH DUTIES AWARDED TO THE S3 AGENCY

Frosch, one of Europe’s leading eco-friendly brands, has just launched its line of green household ...
Insights

Five Stars to Six Flags for their Non-Digital Native Advertising

When heading out to an amusement park such as New Jersey’s own Six Flags Great ...
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As Seen In Store: Missed Branding Opportunity

Commentary on the need or lack thereof for this product aside, if you are going ...
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Make Your Brand’s Tale Worth Telling

To be more than just a product, a brand must sell a story. Consumers and ...
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Can Brands Go Too Far?

No stranger to controversial advertising (such as the infamous early ‘80s commercial starring a then 15-year-old ...
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Risqué (Brand) Business

Last month, Ashley Madison – the dating website for people who are already married – ...
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KFC Craves Finger-Lickin’ Hate

So KFC (formerly known as Kentucky Fried Chicken, for those keeping score with the brand’s ...
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Drink Your Wheaties.

It seemed like a better headline than the obvious, “Breakfast of Champions,” I guess, when ...
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Worst. Tagline. Ever. Part 2.

On the heels of last week’s T-Mobile “Un-Carrier” rip off of 7-Up’s classic “Uncola” campaign ...