The S3 Agency and McMillan Announce International Merger

Two Leading Creative Agencies Combine Forces Across US-Canada Border BOONTON, N.J., June 25, 2024 – The S3 Agency (Boonton, New Jersey) and McMillan (Ottawa, Ontario)…

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Geico Creates Unskippable Preroll Videos

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If you’re like me and the other 94% of YouTube viewers who hit the ”Skip” ...

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Meerkat vs. Periscope: Who Will Prevail?

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As if being able to follow every move of your friends, celebrities and favorite TV ...

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Brands: Beware Content-Driven Advertising

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Yes, I enjoy watching super cute videos that fill me with wonder and make me ...

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Political Brandwagon

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Ted Cruz has had a rough go since announcing his intentions to saddle up, America. ...

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Flailing Brands and Social Media

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SeaWorld has been suffering brand damage (and slower sales) ever since the release of the ...

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INVASION OF THE iPADS

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I’ve always loved airports. Which is weird, because I don’t like to fly. The whole ...

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As Mad Men’s Wild Ride Is Ending, Branding Remains Strong

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Don Draper. Peggy Olson. Roger Sterling. Joan Holloway. Pete Campbell. For six and a half ...

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Let’s Be Honest: Not Everything Belongs On A Potato Chip

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I like Lay’s Potato Chips. Literally. On Facebook. Years ago, I must have clicked that ...

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Banding Together & Branding Together

March 24, 2015

So, there are 13 days until opening day for the Yankees in the Bronx. #ButWhosCounting ...