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Sustainability Waste Solutions Leader Taps S3 for Relaunch Campaign

Covanta Is Now Reworld™ – and They Chose The S3 Agency to Tell the World Boonton, NJ (April 18, 2024) – Covanta has rebranded to ...
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Social Activism in Branding: Friend or Faux?

Coca-Cola recently removed the labels from their cans in the Middle East, leaving only one ...
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Twitter and TV: Hand in Hand

With the rise of Netflix, HBO Go, and Hulu, there has been skepticism that the ...
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Hats Off to the Yankees’ PR Team

Love them or hate them, the New York Yankees have a pretty quick PR team. ...
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I DON’T HATE THIS CAMPAIGN

The brand “United Colors of Benetton” is not exactly known for its safe and subtle ...
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I Don’t Trust Shaq

To my knowledge, I don’t own any toiletries endorsed by Shaquille O’Neal. That makes me ...
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Omi’s ApfelStrudel Juice: Tasty Marketing from Austria

At this week’s Summer Fancy Food Show in New York City, thousands of treats from ...
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Branding Vitamin Gen Y

On Sunday morning, I found myself wandering around Target, browsing the aisles for the unnecessary ...
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Brands: Snap to it!

Say hello to Snapchat; the app where you can stalk celebrities, view seconds of your ...
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Look! It’s a Lesbian Eating Yogurt!

June was National Pride Month (yay!), and throughout the month I’ve noticed a ton of ...