5 Marketing Moves That Matter in a Volatile Economy

When the economy wavers, too many brands go silent – tightening budgets, downsizing teams, and pulling back on visibility. But that silence doesn’t create savings.…
Insights

Battle of the Brands: When Great Minds Think Alike

It’s happened to all of us. You know, you have that brilliant idea that’s sure ...
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Periscope Won – Now What?

With all due respect to a recent post on this blog, Periscope has won. The battle ...
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Pandora Strikes Viral Gold

Mother’s Day is approaching – and luckily for all of us, thanks to all the ...
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Why Poor Logo Designs Should Inspire Us

I really wanted to cover the Cleveland Browns uniform unveiling this week. I really wanted ...
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Peeps Proves PR Has No Season

Easter was less than two weeks ago, yet for marketers and public relations professionals, that ...
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Soy Branding for Free Range Humans

We consider ourselves the authority on Swedish soy-based product packaging because, well, why not. Installment ...
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Changing the Face of Toy Brands

What happened when a woman in Tasmania rescued discarded Bratz dolls from second-hand shops and ...
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Geico Creates Unskippable Preroll Videos

If you’re like me and the other 94% of YouTube viewers who hit the ”Skip” ...
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Brands: Beware Content-Driven Advertising

Yes, I enjoy watching super cute videos that fill me with wonder and make me ...