Chronicle Heritage: Creating a Winning Brand

S3McM Art Director Michael Zavacky explains how he dug into the past to define a future-focused brand. When a new development gets planned, Chronicle Heritage…

Insights

As Mad Men’s Wild Ride Is Ending, Branding Remains Strong

March 30, 2015

Don Draper. Peggy Olson. Roger Sterling. Joan Holloway. Pete Campbell. For six and a half ...

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Let’s Be Honest: Not Everything Belongs On A Potato Chip

March 30, 2015

I like Lay’s Potato Chips. Literally. On Facebook. Years ago, I must have clicked that ...

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Banding Together & Branding Together

March 24, 2015

So, there are 13 days until opening day for the Yankees in the Bronx. #ButWhosCounting ...

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Hello Girls!

March 23, 2015

21 years after the memorable launch of “The One and Only Wonderbra,” does the campaign featuring ...

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IS AMERICA INFLUENCING BRITISH FOOTBALL BRANDING?

March 22, 2015

Recently, Hull City Association Football Club (AFC), one of the 20 current members of England’s ...

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Can a Brand Change Easter?

March 21, 2015

Move over Easter Bunny, Sweetos is in town! Known for their savory snacks that leave ...

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Nice Ice, Baby

March 20, 2015

A great salesperson can “sell ice cubes to Eskimos,” right? So can strong branding sell better ...

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PLEASE, CAN LIQUID STOP FLYING OUT OF PEOPLE?

March 18, 2015

I just saw a TV commercial for some extremely nasty looking Lipton beverage in a ...

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Hello, Is It a Lawsuit You’re Looking For?

March 17, 2015

Imagine my surprise when this ad popped up next to my Facebook feed. I had ...