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Featured
Sustainability Waste Solutions Leader Taps S3 for Relaunch Campaign
Covanta Is Now Reworld™ – and They Chose The S3 Agency to Tell the World Boonton, NJ (April 18, 2024) – Covanta has rebranded to ...
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Insights
Nice Ice, Baby
March 20, 2015
A great salesperson can “sell ice cubes to Eskimos,” right? So can strong branding sell better ...
Insights
PLEASE, CAN LIQUID STOP FLYING OUT OF PEOPLE?
March 18, 2015
I just saw a TV commercial for some extremely nasty looking Lipton beverage in a ...
Insights
Hello, Is It a Lawsuit You’re Looking For?
March 17, 2015
Imagine my surprise when this ad popped up next to my Facebook feed. I had ...
Insights
Flagging Poor Design
March 16, 2015
Is anyone else upset that New Jersey’s state flag has such a poor design? And ...
Insights
Lettering Reborn
March 14, 2015
I am very excited about the resurgence of hand lettering, the opportunities available, and the ...
Insights
ARE YOU SACRIFICING YOUR PERSONAL BRAND (AND YOUR DIGNITY) FOR RIGHT SWIPES?
March 10, 2015
Hopefully you’re familiar with Tinder. If not, this description is going to make the megalith ...
Insights
Aren’t You Glad You Didn’t Say Potato?
March 10, 2015
This spot from Lays features Mr. and Mrs. Potato Head enjoying their addictive salty snacks. ...
Insights
Is Facebook Making Your Brand Page Likes More Meaningful?
March 9, 2015
Facebook warned brands this week that their “Like” numbers could soon be tumbling. Why? Because ...
Insights
Is Your Product Name Fun to Say?
March 5, 2015
Like many Americans in this foodie culture, I’m always on the lookout for something new ...