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Sustainability Waste Solutions Leader Taps S3 for Relaunch Campaign

Covanta Is Now Reworld™ – and They Chose The S3 Agency to Tell the World Boonton, NJ (April 18, 2024) – Covanta has rebranded to ...
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Nice Ice, Baby

A great salesperson can “sell ice cubes to Eskimos,” right? So can strong branding sell better ...
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PLEASE, CAN LIQUID STOP FLYING OUT OF PEOPLE?

I just saw a TV commercial for some extremely nasty looking Lipton beverage in a ...
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Hello, Is It a Lawsuit You’re Looking For?

Imagine my surprise when this ad popped up next to my Facebook feed. I had ...
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Flagging Poor Design

Is anyone else upset that New Jersey’s state flag has such a poor design? And ...
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Lettering Reborn

I am very excited about the resurgence of hand lettering, the opportunities available, and the ...
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ARE YOU SACRIFICING YOUR PERSONAL BRAND (AND YOUR DIGNITY) FOR RIGHT SWIPES?

Hopefully you’re familiar with Tinder. If not, this description is going to make the megalith ...
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Aren’t You Glad You Didn’t Say Potato?

This spot from Lays features Mr. and Mrs. Potato Head enjoying their addictive salty snacks. ...
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Is Facebook Making Your Brand Page Likes More Meaningful?

Facebook warned brands this week that their “Like” numbers could soon be tumbling. Why? Because ...
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Is Your Product Name Fun to Say?

Like many Americans in this foodie culture, I’m always on the lookout for something new ...