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The S3 Agency and McMillan Announce International Merger

Two Leading Creative Agencies Combine Forces Across US-Canada Border BOONTON, N.J., June 25, 2024 – The S3 Agency (Boonton, New Jersey) and McMillan (Ottawa, Ontario)…
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Hello Girls!

21 years after the memorable launch of “The One and Only Wonderbra,” does the campaign featuring ...
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IS AMERICA INFLUENCING BRITISH FOOTBALL BRANDING?

Recently, Hull City Association Football Club (AFC), one of the 20 current members of England’s ...
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Can a Brand Change Easter?

Move over Easter Bunny, Sweetos is in town! Known for their savory snacks that leave ...
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Nice Ice, Baby

A great salesperson can “sell ice cubes to Eskimos,” right? So can strong branding sell better ...
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PLEASE, CAN LIQUID STOP FLYING OUT OF PEOPLE?

I just saw a TV commercial for some extremely nasty looking Lipton beverage in a ...
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Hello, Is It a Lawsuit You’re Looking For?

Imagine my surprise when this ad popped up next to my Facebook feed. I had ...
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Flagging Poor Design

Is anyone else upset that New Jersey’s state flag has such a poor design? And ...
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Lettering Reborn

I am very excited about the resurgence of hand lettering, the opportunities available, and the ...
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ARE YOU SACRIFICING YOUR PERSONAL BRAND (AND YOUR DIGNITY) FOR RIGHT SWIPES?

Hopefully you’re familiar with Tinder. If not, this description is going to make the megalith ...