5 Marketing Moves That Matter in a Volatile Economy

When the economy wavers, too many brands go silent – tightening budgets, downsizing teams, and pulling back on visibility. But that silence doesn’t create savings.…
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Meerkat vs. Periscope: Who Will Prevail?

As if being able to follow every move of your friends, celebrities and favorite TV ...
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Political Brandwagon

Ted Cruz has had a rough go since announcing his intentions to saddle up, America. ...
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INVASION OF THE iPADS

I’ve always loved airports. Which is weird, because I don’t like to fly. The whole ...
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Flailing Brands and Social Media

SeaWorld has been suffering brand damage (and slower sales) ever since the release of the ...
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Let’s Be Honest: Not Everything Belongs On A Potato Chip

I like Lay’s Potato Chips. Literally. On Facebook. Years ago, I must have clicked that ...
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As Mad Men’s Wild Ride Is Ending, Branding Remains Strong

Don Draper. Peggy Olson. Roger Sterling. Joan Holloway. Pete Campbell. For six and a half ...
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Banding Together & Branding Together

So, there are 13 days until opening day for the Yankees in the Bronx. #ButWhosCounting  ...
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Hello Girls!

21 years after the memorable launch of “The One and Only Wonderbra,” does the campaign featuring ...
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IS AMERICA INFLUENCING BRITISH FOOTBALL BRANDING?

Recently, Hull City Association Football Club (AFC), one of the 20 current members of England’s ...