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5 Marketing Moves That Matter in a Volatile Economy
When the economy wavers, too many brands go silent – tightening budgets, downsizing teams, and pulling back on visibility. But that silence doesn’t create savings.…
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Insights
Meerkat vs. Periscope: Who Will Prevail?
April 3, 2015
As if being able to follow every move of your friends, celebrities and favorite TV ...
Insights
Political Brandwagon
April 2, 2015
Ted Cruz has had a rough go since announcing his intentions to saddle up, America. ...
Insights
INVASION OF THE iPADS
March 31, 2015
I’ve always loved airports. Which is weird, because I don’t like to fly. The whole ...
Insights
Flailing Brands and Social Media
March 31, 2015
SeaWorld has been suffering brand damage (and slower sales) ever since the release of the ...
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Let’s Be Honest: Not Everything Belongs On A Potato Chip
March 30, 2015
I like Lay’s Potato Chips. Literally. On Facebook. Years ago, I must have clicked that ...
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As Mad Men’s Wild Ride Is Ending, Branding Remains Strong
March 30, 2015
Don Draper. Peggy Olson. Roger Sterling. Joan Holloway. Pete Campbell. For six and a half ...
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Banding Together & Branding Together
March 24, 2015
So, there are 13 days until opening day for the Yankees in the Bronx. #ButWhosCounting ...
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Hello Girls!
March 23, 2015
21 years after the memorable launch of “The One and Only Wonderbra,” does the campaign featuring ...
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IS AMERICA INFLUENCING BRITISH FOOTBALL BRANDING?
March 22, 2015
Recently, Hull City Association Football Club (AFC), one of the 20 current members of England’s ...
