How PR Supercharges the Digital Marketing Funnel

Building Your Brand and Demand with Strategic PR In this dynamic marketing landscape, brands are constantly evaluating channels to forge the strongest digital marketing funnel.…
Insights

Jingle Belle: Actress Takes Stanley Steemer Jingle Viral

Love them or hate them, advertising jingles are the ultimate ear worms. So when New ...
Insights

POSITIVE USE OF NEGATIVE SPACE

One plus One equals Three. The FedEx logo is famous for its powerful use of ...
Insights

Santa Is a UPS Man

You’re welcome, UPS. I have to assume that’s what Ken Jones spends all of his ...
Insights

Brand Ambassador Program Hits the Mark

Whiskey brand Maker’s Mark has gone to great lengths to engage brand ambassadors lately through ...
Insights

Food Bank Video Makes You Think Twice About That Latte

While you’re trying to figure out ways to avoid gaining weight this holiday season, Community ...
Insights

OLD NAVY CHRISTMAS WITH THE GRISWOLDS

Know what makes me happy? Old Navy’s new holiday-themed TV spots with famed characters from ...
Insights

A Grande Gift Card!

Gift cards have come a long way, baby. These days, people can choose from personalized ...
Insights

“RFTweet” GIVES Agencies the Business as They Vie to GET the Business

Aloft, the funky hotel brand of the Starwood group portfolio, is trying to make use ...
Insights

Who has @500,000 Twitter followers and hasn’t sent a single tweet?

None other than Pope Benedict XVI. Starting December 12, @Pontifex will be tweetingin eight languages.  ...