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Six Signs it’s Time for a Brand Audit

Not sure if it’s time for a brand audit? Here’s what to look for. A brand audit can be a powerful tool to combat change.…
Insights

Small Arms, Big Impressions

Let’s establish a truth: I am no firearms aficionado. I only know the difference between ...
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Disney has finally found a way to warm my cold, frozen heart

I’m by no means Disney’s target market.  Even as a kid, I was never really ...
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Sports Illustrated Swimsuit CoverSSSSSSS (as seen by 9-year-old boys)

Yes, by now we’ve all seen coverage of Hannah Davis’ ultra-risqué, barely-there-down-there bikini bottom on ...
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The Cost of Clutter

Grocery stores are the bastion of branding. For those of us who get a rise ...
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The 3 Best Things about Super Bowl 49

As someone in the ad biz, I’d love to say that the commercials were my ...
News

THE S3 AGENCY WINS FOUR DAVEY AWARDS

The S3 Agency was honored with four Davey Awards on behalf of four clients: BMW ...
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Bud Light Ignites the 7-Year-Old in Me

I vividly remember the first time I played Pac Man. It was at a penny ...
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SETTLING THINGS ON THE PLAYGROUND

My son recently celebrated his fifth birthday. Which means I celebrated five years of having ...
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Why the Simple Message is the Best Message

Starbucks nailed it with their tribute ad to Martin Luther King’s legacy that ran last ...