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Sustainability Waste Solutions Leader Taps S3 for Relaunch Campaign

Covanta Is Now Reworld™ – and They Chose The S3 Agency to Tell the World Boonton, NJ (April 18, 2024) – Covanta has rebranded to ...
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What’s Your Clique-Through Rate?

In order for Facebook to be truly social in nature, apparently, it must allow for ...
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Best American Football Commercial Ever

It’s almost Super Bowl – the day when all eyes are on those in helmets ...
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The Super Powers of Social Media

2012 was the year of the Superhero. As big-name comics made their debut on the ...
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Does Sex Still Sell?

The new Armani advertisement is, well, provocative to say the least. You will never see ...
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Don’t Walk, Run…Pee!

Just when I thought the ubiquitous “They” had thought of everything, I heard an NPR ...
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Email Fail: Is LinkedIn Getting Too Social?

Like all social media networks, LinkedIn continues to try adding new features in hopes of ...
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The Decommoditization of Soy Sauce

Aren’t all soy sauces alike? Not according to Kikkoman, where tradition rules. I’ve never thought ...
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Pencils or Ketchup? GO.

“URGENT: Would you rather have a ketchup-dispensing navel or a pencil-sharpening nostril? Go,” reads the ...
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Little Caesars Ad Humor Defies Explanation

…and sometimes that’s ok. Nice job by the advertising agency coming up with something this ...